The distinctive graphic element in the form of the Monster’s hand reaching for Pepsi cans was used to create the “paw” animation in OOH 3D format, which went to the roof of the Marriott Hotel in downtown Warsaw.

The campaign, in which we had the pleasure of participating in creating the ad production, also included a 3D spot featuring the main character of the “It’s Movie Time” ads. All we see are his hands, with which he tries to grab Pepsi cans, flipping them between screens. Finally, he extends his hand directly toward the audience.

The use of anamorphic 3D makes the hero’s paws and Pepsi cans appear three-dimensional. They extend beyond the edges of the screen, attracting the attention of passersby in the very center of Warsaw.

The corner screen at the Marriott Hotel is the only medium in Poland to achieve a three-dimensional effect. Its total surface area is as much as 280m2, which, combined with perfect color reproduction and high resolution, allows to show the smallest details of the carefully prepared animation

The 3D spot dedicated to the campaign was produced by media house PHD Media Direction, commissioned by PepsiCo Poland, owner of the Pepsi brand. The 3D materials were prepared by Platige Image. Polsat Media and Screen Network are responsible for implementing the campaign.