About the project

Once again, Bank Pekao S.A. and the Leo Burnett agency have entrusted TANK with the realization of a spot, photo shoot and video materials for a multi-channel campaign promoting an on line cash loan. The campaign “Take a convenient loan where you want and for what you want ” is a continuation of the campaign implemented by TANK in 2023. The ads will be aired on VOD platforms, television, internet, radio, ATM screens and also in the bank’s branches in the form of posters, flyers and window films.

Challenge

A dream come true in the previous campaign included a balloon flight. This time the heroines of the spot decide to take a paragliding flight. Shooting with flying objects is always a huge technical and logistical challenge. The unpredictable and uncontrollable element requires the entire film crew to be flexible and able to manage and adapt to changing conditions, not just the weather. A touching story, picturesque mountains near Nantou, spectacular cliffs in Hualien, and breathtaking views are all featured in the spot shot during 2 shooting days in Thailand and 1 shooting day in Taiwan. Read more about how the technically complex shooting part with paraglider flights in Taiwan was created in the making of below.

The Making of

Credits

Agency: Leo Burnett
Director: Tomek Knittel
DOP: Igor Połaniewicz
Set design: Sirant Ratchusanti
Costumes: Nittaya Boonkhao
Make up: Hathairat Srivilai
Post-production: Badi Badi
Sound: Prodigius