BANK PEKAO: BE BRAVE WITH PEKAO
The 360-degree advertising campaign, produced by TANK, spans television, VOD, cinemas, online platforms, social media, digital channels, and bank branches. It promotes the “Konto Przekorzystne” with a Savings Account and special “Deals with the Bison,” while encouraging customers to save.
“In our latest campaign, we tell a story about the courage to take action. This courage appears in many moments of life — when facing everyday challenges, making important decisions, or doing something for the very first time. When we have money, it’s easier to pursue our dreams and plan for the future. That’s why Bank Pekao supports saving, so our clients can act boldly,” says Jorge Sánchez, Marketing Director at Bank Pekao S.A.
The campaign’s strategy and creative concept were developed by Leo Burnett. Digital execution was handled by Sales&More, with social media managed by Digital Kingdom. The commercials were directed by Maciej Kowalczuk, with cinematography by Łukasz Pęcak.
