CARREFOUR: PRICE INTELLIGENCE
Carrefour’s latest campaign, “We Match 500 Prices to the Lowest,” uses a spy-themed concept focused on price surveillance and monitoring. Two Carrefour employees—undercover agents—embark on a special mission, covertly tracking the lowest prices at competing stores. A wide selection of products and competitive pricing don’t always go hand in hand. Thanks to consistent price monitoring across Poland, Carrefour adjusts the prices of 500 everyday items to match the lowest available on the market.The campaign strategy, creative development, and production oversight were handled by the agency Saatchi & Saatchi. The multichannel campaign spans television, digital, social media, and point-of-sale (POS) formats.
