The Grand LuckyMAT Lottery
We celebrated Carrefour’s 27th birthday on the set of a commercial promoting the Great LuckyMAT Lottery, with a prize pool of 2.8 million PLN. This is the fourth consecutive campaign carried out by TANK on behalf of the Saatchi & Saatchi agency, which was responsible for the strategy and creative communication, including TV formats, OOH, digital, social media, catalog, and POS. The Carrefour store transforms into a revue stage, and the lottery rules are explained by Klaudia Kuchtyk, known from previous commercials, in the role of a dancing cashier.
