PEPSI: THE SWEETEST

Together with the Sips & Bites agency, we created a campaign for two new sugar-free Pepsi flavors — Strawberries ‘N’ Cream and Cream Soda. An innovative yet playful AI tool measures the “sweetness” of various objects — and more — in comparison to the taste of Pepsi. A pomeranian puppy, a text from grandma, a pickle-shaped tattoo, or Pepsi itself — which one wins the sweetness test? The series of five spots, airing across multiple countries in Europe and beyond, was directed by Marysia Makowska, with cinematography by Magdalena Górka.

THE MAKING OF

Take a look behind the scenes of Pepsi’s “The Sweetest” campaign! Playful and surprising AI-powered tests set against a one-of-a-kind set design built especially for this production, paired with joyful performances from the cast. A celebration of creativity and the magic of technology behind the launch of two new sugar-free Pepsi flavors. Classic sweetness — redefined.

CREDITS

Brand Team: Michael Korolev, Anatoly Gordeev, Kamil Andrzejewski, James Mechanic | Creative director: Matt Watson | Creative team: Kaja Dobrzańska & Adrianna Hochmańska | Agency producer: Natasha Lobureva | Client service: Małgorzata Guryn, Dorota Zamora | Director: Marysia Makowska | DOP: Magdalena Górka | Editor: Konrad Styczeń & Maciej Obara | Make-up artist: Paula Celińska | Nail artist: Patrycja Jewsienia | Costume designer: Seba Tokarczyk Project management: Clara Murawska | Set designer: Zuza Słomińska | Post production: VEIN / Przemek Błażejewski | Animation Art Director – Małgorzata Pawińska | 3D artists – Małgorzata Pawińska & Hubert Padowski | 2D animation – Aleksy Marcinow | Sound post production: Głośno