BANK PEKAO
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A multi-channelcampaign by Leo Burnett for Bank Pekao S.A. to promote a convenient loan, which you can take where you want and for what you want. Bank Pekao S.A.’s convenient loan, which can be taken online from anywhere: the bus, the mall, the couch at home or the office, helps make your dreams come true.
Challenge
How does a 30″ commercial tell the story of several people who, by taking out a loan, make their dreams come true, including the crazy and out-of-the-box ones. Balloon flight with a view of the Tatra Mountains panorama. Yoga on a terrace in a forested mountain grove. Crazy scooter ride through the atmospheric streets of Krakow. A designer bathroom inspired by the interiors of the MOCAK Museum of Contemporary Art. Once again, we have created a spot in a modern, dynamic convention. Quick editing, unexpected changes in perspective, non-standard shots from a sports drone and the use of various camera techniques emphasize the young and modern image of Pekao S.A. Bank. An interesting visual treatment characteristic of this client’s ads is the use of art branding graphic elements naturally incorporated into the spot.
