About the project

The Gold Card for the Convertible Account at Bank Pekao is not only a guarantee of low exchange rates around the world, but also commission-free withdrawals by the bank from all ATMs in Poland and abroad. These very benefits that give you the freedom to travel are talked about in a Pekao commercial produced in Thailand and aired on TV, online, social media and in cinemas. Promotional materials created during our production were also visible in the bank’s electronic channels and the sites of Pekao branches across Poland.

Challenge

The freedom to travel and explore the world is enjoyable, especially when nothing limits us. In the case of our shoot, we dealt with the constraints imposed by the schedule and budget of the production by shooting in a documentary manner. Reduced to the bare minimum, the mobile crew was able to shoot in more locations, which allowed us to reduce the number of shooting days. At the casting stage, we selected a real couple of travelers whose spontaneity, joy and curiosity brought additional energy to the spot. The use of various filming techniques, including a 360-degree camera and drone shots (totaling more than 5 hours of footage and more than 400 shots) conquered the effect of the diversity of the holiday experience – without any limitations! At the editing stage, we managed to build a modern, energetic, dynamic narrative and create a coherent story, captivating the viewer into the world of the main characters’ holiday adventures. By opting for dense, at times even “dirty” editing, we built in the viewer a sense of experiencing together a journey brimming with good emotions.

The Making of

Credits

Agency: Leo Burnett
Director: Maciek Kowalczuk
DOP: Andrew Strobridge
Post-production: Badi Badi
Sound: Prodigius