About the project

How to discover the undiscovered? With the camera built into the P30 Pro smartphone, anyone can find and photograph the undiscovered beauty around us and submit their photo to Huawei’s international Next Image competition. The campaign, designed to encourage consumer participation, showcases the undiscovered beauty of places whose photos have never appeared in public. It also perversely makes the viewer realize that undiscovered beauty can also be found in everyday situations in our immediate environment. The campaign, which aired in more than a dozen markets, included four films shot in Poland, Austria, Norway and Canada.

Challenge

Finding places that are not known not only to tourists, but also to local residents. To emphasize the naturalness of the image showing unspoiled nature and to preserve the documentary nature of the realization, minimal lighting equipment was used. All of the footage was shot exclusively with the Huawei P30 Pro smartphone.

The Making of

Credits

Agency: Digitas Poland
Director: Marcin Filipowicz
DOP: Mateusz Skalski
Set Designer: Magda Kostyra
Costumes: Wiola Uliasz
Characterization: Andzia Nobel-Nobielska
Post-production: Xantus
Sound: Juice