About the project

Widely aired on online streaming services, media services, digital channels and cinemas, the image campaign for the InPost Fresh application that enables shopping with delivery to a Paczkomat® machine. No matter where you live, at InPost Fresh you can order products usually available only in big cities. Using the infrastructure of more than 20,000 Paczkomat® InPost machines and 7,000 couriers, you will pick up just the way you like it – quickly and conveniently. The hero of the campaign was Karol Klos one of the most beloved Polish volleyball players, the country’s leading blocker and representative of Poland.

Challenge

How to make the viewer believe from the first seconds of the commercial that Karol Klos really is saying goodbye to the sport after many years of a fantastic volleyball career? To make the situation more credible and add authenticity to Karol’s memories, we shot the photos in Katowice’s Spodek, an iconic venue for volleyball fans. The spot resonated and many volleyball fans breathed a sigh of relief at the news that Charles was saying goodbye to the net … for shopping. And turns it into a Parcel Machine®.

The Making of

Credits

Agency: Supermarket
Director: Maciek Kowalczuk
DOP: Wojtek Szepel
Set Designer: Agnieszka Lepka
Costumes: Vero Wysoczynska
Post-production: Coloroffon
Sound: Loud Studio