About the project

Developing the idea behind the TV and cinema campaign for digital. This installment takes the viewer on a journey through 5 film genres in 5 unique locations, where the main character is always a can of Pepsi. It opens with a hand – a reference to the paw of the monster from the TV spot – stylized under different film genres: action, costume, horror with zombies, fantasy or sci-fi. Videos promoting the campaign on TV and online used a distinctive graphic element in the form of the Monster’s hand reaching for Pepsi cans. The “paws” animation was also used in a unique 3D OOH format that went to the roof of the Marriott Hotel in downtown Warsaw:

https://tankproduction.com/pl/pepsi-spektakularna-animacja-3d/

Challenge

5 film genres. 5 unique locations. 1 shooting day. Plus limited time for post – production preventing the use of green screen. The only solution was to realize all the effects in-camera. We decided to combine old-school camera tricks with the latest virtul studio technology. Zombie’s finger falls off when he opens a can of Pepsi? There is no time for 3D modeling. We are therefore launching a casting call for an actor without an index finger. We found the best candidates on the carpenters forum! 🙂 This and other patents enabled us to complete the project on schedule.

Credits

Agency: Sips & Bites
Director: Wojtek Jeżowski
DOP: Kacper Fertacz
Set Designer: Andrzej Brewinski
Costumes: Sophie Kula
Post-production & sound studio: Black Rabbit